#9: Boycotting Shit

Maybe it’s out of guilt, maybe it’s because the previous generation had to do it to survive, or maybe it’s because the correct response to injustice would take too much of a commitment, but ECHs love to boycott shit. Whether it’s Wal-Mart because of their low wages and sweatshop-made clothes, or some movie about a Chicana with a lead role played by a Puerto Rican actress (see Selena), or grapes because some ECHs didn’t get the memo 20 years ago, a good-old fashion boycott is the favorite ECH reply. It does not matter that ECHs are wearing Nikes and chowed down at McDonald’s right before that rally outside of the local hip-hop record label. It does not matter that the call to stop drinking Coors is followed by a group of ECHs smoking out with that non-conflict free weed. For ECHs, a boycott will solve all.

To be sure, sometimes a boycott is needed. Remember that pendejo Ken Burns and his WWII documentary? Guess what group of people were excluded, even though they were the largest group of Medal of Honor winners? And that crap going along the border with young women getting killed does deserve a massive response. But since ECHs have called for boycotting that liquor store for not stocking Tecate, when the real thing comes, the movement is gone. Sadly, without even knowing it, ECHs end up boycotting caring.